GP>TBF – Business For Matt Elliott’s Friends + Making A Fortune In Data Laundering

Designation for the leave campaign means receiving official funding capped at £7million, a considerable sum which allows for more than a few contracts for friends. Designation also means that a large database, called Metis, consisting of millions of the electorate’s details can be constructed in a national campaign as Mr Brexit notes. This database will have a lucrative market domestically particularly with the Conservative party and “Elliott’s Four” have no qualms in spelling this out.

The AV referendum appears to have been acting as a dry run. During the campaign we can see the Action Centre section of the now defunct website (via Wayback Machine), where widgets could be added to blogs, Facebook and websites. Supportive tweets could be sent directly via the website and donations could be made which required names and addresses. All this information helping to build a database of supporters. Is it a coincidence that subsequently Metis began life in 2013 covering already 500,000 people?

What’s interesting is this section of the Privacy Policy on the NotoAV website, (my emphasis): 

We may provide other third parties with information about our users, where this is likely to contribute to a successful outcome in the referendum for our campaign. Where you have not indicated that you agree to such sharing we will only provide third parties with statistical information cannot be used to identify you.

We may engage a third party to help us carry out any of our activities and these third parties may be located in countries that do not provide the same level of protection as is provided in the United Kingdom. We will ensure that these third parties have an obligation to protect your information in the same way that we protect your information.

Curiously one of Matthew Elliott’s other business ventures Business for Britain does not have such an explicit “overseas third party” clause.

That NotoAV did begins to make more sense when we consider that Strateusis submitted a number of invoices to the AV campaign including this one below for £7,000 providing Search and Facebook marketing services:

Strateusis is, as we have noted before, registered in Hong Kong. Providing Facebook marketing services would strongly suggest it needs access to the database being accumulated, meaning that a copy of the data would be offshored.

NotoAV does try to reassure us that they “will ensure that these [offshore] third parties have an obligation to protect your information in the same way that we protect your information”. But given the very suspicious way the campaign was constructed, how can we be so sure?

We have previously established that after Elliott had been awarded the No2AV campaign, he appointed his friend and business associate Jag Singh as the Director of Digital Communications. Singh then appointed Message Space – the company in which he had a financial interest – as the campaign’s digital agency. As EUReferendum.comnotes: 

“Message Space was paid over £65,000, which including on 5 May – days before the poll – the biggest 1-day-blitz online ad buy in UK political history. One should note that Conservative Home – then under the proprietorship of Tim Montgomerie – was a major beneficiary”.

It’s also worth noting that Douglas Carswell, who has had a recent spat with Arron Banks over the former’s support for the Elliott campaign, is also a customer of Message Space.

In addition to the £65,000 paid to Message Space (including one invoice for £17,000) Singh then went on to pay Strateusis well over £30,000, a Hong Kong company which he is a director. One such invoice, (below) showed a considerable sum of £20,000 for the vague term of “media planning”. Interesting using the Hong Kong company meant he paid no tax on the money. Invoices for Message Space and Strateusis combined amounted to nearly £100,000.

Further invoices show yet another close associate of Elliott working for him in the AV Referendum campaign. We see that Dr Lee Rotherham was paid £4,166 (below), for “work undertaken”. Rotherham advises The Taxpayers’ Alliance on EU matters and has written at least two books with Matthew Elliott.

It’s becoming perfectly clear that Elliott is completely unfit to lead any official leave campaign. Never has he advocated leaving the EU instead arguing that we stay in with unspecified reforms. More serious is the deep suspicion that his campaigns are being constructed largely to allow close friends to award themselves contracts.

However as Richard North says “should the [Electoral Commission] decide to ignore warning signs and make the award to the establishment grouping, there is always the prospect of a judicial review in the High Court”.